2011 hyundai genesis

2011 hyundai genesis

The 2011 Hyundai Genesis sedan will continue to far outsell the Genesis coupe. Styling updates to the sedan will be minor, likely running to a subtly altered grille and front fascia, maybe new taillamp lenses, perhaps some freshened cabin trim. The basic body shape will be unchanged, remaining a collection of gentle curves conservatively proportioned. Dimensionally, the Genesis is similar to midsize luxury sedans such as the Mercedes-Benz E-Class and Lexus GS. Strategically, it aims – as Hyundai ads dare confide – to do to Lexus what Lexus once did to Mercedes.

That is: offer a car that competes with the class leaders for luxury, performance, and features but undercuts them on price. Remarkably, this first luxury sedan from South Korea is on the same page as the established premium brands for refinement, features, even performance, though the prestige gap remains formidable. Significantly, when the Genesis sedan was introduced for model-year 2009, the word “Hyundai” did not appear anywhere on it; a stylized “H” logo sufficed. It’ll be interesting to see if Hyundai has become confident enough to put its full name on the freshened 2011 model.

The 2011 Hyundai Genesis sedan will return in two models named for their engine displacement, the 3.8 and 4.6. As for the aggressively low-slung Genesis Coupe, Hyundai most definitely wants it to stand out, not blend in. Also named for its engines, the 2011 Genesis Coupe will return the 2.0T series in base, Premium, Track, and R-Spec models, and the 3.8 line in Grand Touring and Track models.